New Ecology of Intangible Cultural Heritage
Blending tradition and modernity: Innovative applications and living heritage of ICH in today's world
Intangible cultural heritage is not static history, but a living tradition. In the new era, ICH is weaving into modern life in diverse ways, showcasing strong vitality and innovation.
By integrating with tourism, education, creative products, and technology, ICH is generating new value and drawing the attention and participation of more people—especially youth.
ICH + Tourism
Cultural Experience ToursDevelop ICH-themed tourism routes where visitors can experience Muqam art firsthand, learn ethnic instrument craftsmanship, and participate in Aken Aytes—deeply integrating culture and tourism.
ICH + Education
Campus Legacy ProgramIntroducing ICH courses in K–12 schools, inviting heritage practitioners to teach on campus, establishing youth learning bases, and fostering cultural identity among young people.
ICH + Creative Products
Creative Product DevelopmentBringing ICH elements into modern design to create culturally unique products, enabling traditional culture to enter daily life in new ways.
ICH + Technology
Digital PreservationLeverage VR/AR, 3D modeling, and other technologies to digitally capture and showcase ICH projects, creating permanent digital archives.
Field Research Documentation
Exclusive video footage from visits to four ethnic groups
Twelve Muqam Live Performance
Manas Epic Recitation
Mongolian Long Song Concert
Aken Aytes Duet Collection
Join Us
We invite all institutions and individuals to join ICH innovation efforts, advancing the preservation and development of traditional culture together.
Explore Collaboration Opportunities